While it’s true that ebooks are popular – and necessary in order to compete in the modern bookselling marketplace – don’t think for a moment that the good old fashioned hardcopy has gone the way of the dodo. Voracious readers are not only still grabbing up hardcopy books by the millions, but authors and marketing pros need them more than ever as well.
In addition to taking advantage of those spontaneous opportunities to sell, there are several other smart ways newly published authors can use their author copies.
- Signing events. Signed hardcopies still hold a great deal of value for lovers of literature. Even if the face value of the book isn’t particularly high, readers value that personal touch that comes with an author’s signature. And, let’s face it, you’re probably not going to get the green light to sign their iPads and Kindles. Organize as many bookstore signing…
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